Gaining customer buy-in and loyalty for your beer program is about more than offering great beer. Talk with David about events, training, and menu copy that can improve your beer program, leading to be better customer experience.

Beer dinners & pairings

While wine has long had the popular focus when it comes to pairing with food, it’s time for beer to enjoy its place in the spotlight. With hundreds of styles and varieties, there is always a beer to pair with an available dish. Let David plan a beer dinner or specialized food pairing (chocolate, cheese, cookies, etc.) with your food staff and open the minds of your customers to the beauty of enjoying beer with food. 

Service staff education

Beer is often overlooked when it comes to staff training, while days are often spent on training staff on wine service. If you’re investing in making beer a large part of your business, you have to make sure your staff are trained to translate that investment for your customers. Training classes can walk your staff through the basics of tasting beer, what makes beer styles unique, how to make recommendations and answer basic questions, and how to make pairing recommendations from your menu. 

Guided Beer Tastings

Both entertaining and educational, David’s guided beer tastings walk visitors through a pre-selected line-up of beers, giving them technical and historical information about each style and helping them understand how to properly taste beer to get the most out of it, all in a fun and approachable vibe. Tastings can be general introductions to beer, or can focus on a national brewing tradition, beer style family, or other theme.