Your brewery is about more than good beer—it’s about the story your team wants to tell to your customers. David works with breweries to create beer tasting events that present both the technical and personal aspects of your beer and your brewery’s story. Get in touch to discuss having David work with your brewery on public events, training, or copywriting that make your passion and talent for brewing approachable and tangible for your customers.

Service staff training

Your service staff are responsible for presenting the beer you’ve labored over to the thousands of customers walking into your taproom. Friendly faces are great, but they have to be backed by the knowledge needed to guide those customers toward beers they’ll enjoy. Training classes can walk your staff through the basics of tasting beer, what makes styles different, what makes each of your beers unique, how to make recommendations and answer basic questions, and how to convey your brand story. If your taproom serves food, these classes can also incorporate pairing recommendations.

Guided beer tastings

The best way to introduce newcomers to your brewery or help your established fans take a deeper dive is with a guided beer tasting. Both entertaining and educational, David’s brewery tastings walk visitors through a pre-selected line-up of your beers, giving them technical and historical information about each style, helping them understand how to properly taste beer to get the most out of it, and telling your story along the way to help them buy in to your brand.

Beer education classes

A step beyond a basic guided tasting, beer education classes can take a variety of forms, and are often best employed as a series. These can take deeper dives into the history and technical details of specific style families or traditions, focus on ingredients or brewing processes, or focus on the finer points of how to properly taste beer. These are great for taking your customers to the next level, making them more informed connoisseurs of your beer.

Beer Dinners & Pairings

While wine has long had the popular focus when it comes to pairing with food, it’s time for beer to enjoy its place in the spotlight. With hundreds of styles and varieties, there is always a beer to pair with an available dish. Let David plan a beer dinner or specialized food pairing (chocolate, cheese, cookies, etc.) with your food staff and open the minds of your customers to the beauty of enjoying beer with food. 

Virtual beer tastings

Virtual beer tastings are a great way to engage customers without needing them to come to your taproom. David can put on a virtual beer event that is casual, fun, and informative. These can be great for reaching new customers, deepening buy-in from existing fans, or even rewarding members of your loyalty clubs. Virtual beer event can work for your local footprint if you wish to deliver beer or have customers pick it up, or if you sell in markets that allow direct to consumer (DTC) beer shipping sales.